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Girl working on her laptop during website design for her business
Photographer: JESHOOTS.COM | Source: Unsplash

Are you a small business owner looking for a website design for business? Before you hire a web designer, make sure you know a few things that get the most out of your website design. Keep reading to know more!

7 things you need to take care of during website design for business

As we have already established, having an online presence in the market, especially during the present time, can very well be the difference between your business's success and failure. But just having a website isn’t always enough. There are several other things to keep in mind while developing a website if you want to reap the best results for your efforts.

So, here is a list of seven alarming things that could ruin your potential customers' website experience.

1. Slow loading speed

We were pretty glad we were driving slow on our way home from a camping expedition in the mountains of Santa Barbra. This little guy (maybe only a hand’s width big) was crossing a bridge that ran over a small stream. We pulled over to check him out and give him a headshot. We did learn a while back that you shouldn’t move turtles out of the road because they might get scared and pee and then become dehydrated and die… but that might just be for turtles in the desert of Joshua Tree.
Photographer: Nick Abrams | Source: Unsplash

In the present world, where everyone seems to be running about from one place to another to get as many things done as possible, time is of the essence. People are careful about spending their time, and they take care to ensure they aren’t wasting it on something not worth it. Therefore, businesses need to understand this basic concept's value and ensure their design is a website with breakneck loading speeds. If you DON’T do this, everything from your traffic to the sign-ups will be dramatically affected for the worst. Here are some facts to support this observation:

  • 79% of the internet users claim that they don't return to a webpage that crawls
  • 49% of the consumers expect that a webpage should load within 2 seconds of their click
  • 49% of consumers claim that they leave the website if it doesn't open in 3 seconds or less.

So, you see, a lot is riding on the speed of your webpage. Speed could be the difference between a sale or not.

If you are getting ready to design your website, see to it that it runs and not crawls.

2. Missing a Call-to-action button

Photographer: Vinicius Wiesehofer | Source: Unsplash

A call to action button is the main button on your webpage that you want the user to click!

When designing your website, you must take measures to ensure that your visitors know how to engage with you and exactly what to expect. It should be clear to them how to navigate your website, work your menu, and what they can do. I.e./read your blogs, subscribe to your newsletter, follow you on social media, or purchase a particular product. When creating the website design for your business, it’s crucial to include a clear call-to-action button to guide your audience to a specific action on ALL your pages.

3. An unresponsive layout on mobile

Responsive Layout
Photographer: Domenico Loia | Source: Unsplash

The website design for business use needs to be mobile friendly!

Most people shop or search for things on their phones. Mobile searches are increasingly getting the upper hand over desktop internet usage. One can understand this by analysing data acquired from January 2018. According to this survey, about 52% of the internet traffic in 2018 was generated by mobile users, and these figures are expected to grow to 55 million by 2022!

All businesses must ensure that their websites are optimised for all kinds of screens, including tabs and phones.

An unresponsive layout on mobile could result in your business missing out on generating meaningful engagement. To avoid this, make sure the design for website business is mobile friendly!

4. Missing pictures

Sponsored by Google Chromebooks
Photographer: Brooke Cagle | Source: Unsplash

Pictures of people are a powerful tool, and they can compel visitors to spend more time on a website. When designing your website, ensure that there are plenty of relevant pictures on your webpages. However, while doing this, you also need to ensure that your photos don't look like stock images. While stock footage is amazing and useful, they generally look like stock images.

Our advice would be to invest in a photographer or take lots of selfies for a quality website design!

5. Terrible user experience

I work in a software company designed and structured an app for field staff. That day we made a tour of our flow and could not miss a shot of our work :)
Photographer: Alvaro Reyes | Source: Unsplash

When you go shopping at any store, the services you receive there dictate your user experience. These could be things like how well you were treated, were you well attended, how easily you managed to locate items you needed to shop for, etc. This experience, in turn, decides whether you will re-visit the store or not. Anyone visiting your website should be treated similarly to a valued customer visiting a well-regarded store.

The experience your users have when navigating your website decides their level of engagement. Take care to cultivate a positive user experience by making your navigation and drop-down menu intuitive. You can use aesthetically-pleasing design principles while designing your website to win your customers.

6. This site is unsafe!

Fire extinguisher
Photographer: Piotr Chrobot | Source: Unsplash

We all dread these words popping up on the screen during our web surfing. At some point, we’ve hurriedly backspaced out of a search result or tried to manoeuvre around the warning to still watch that one video.

Safety is one of the biggest concerns for all internet users. When designing your website, you need to ensure it is free from malicious malware and hacking mechanisms. You can convince your audience that your webpage is safe for them by getting an SSL certificate and using a quality web host.

If you don’t have a safe website design, users will not engage!

7. Low-Quality Content

Do Something Great
Photographer: Clark Tibbs | Source: Unsplash

Content is king for website design for business. If you manage to develop a professional website that is otherwise error-free, but the content on your webpage is not up to the mark, you will find it hard to increase traffic on your webpage. While designing your website, you need to take care to provide top-notch content.

Don’t hesitate to invest in good quality content relevant to your business and showing the best possible offerings to first time users. A website should grab your visitors' attention within the first 5 seconds and leave them scrolling through everything you have to offer.

Do you now feel more ready for the exciting task of embarking on a website design for business?

You should be!

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