It doesn't matter how many hours you spend on your website design; a poorly designed platform won't get you very far. A strong online presence can do wonders for your engagement, conversions and brand recognition, so it's important to get clued-up on some basic design principles. Read our suggestions below and get thinking like a web designer.
It should be as simple as possible for visitors to navigate your website. Closely consider the information you want potential customers to access and how you're going to lay it out for them. Labyrinthine websites are best avoided!
The most successful websites make very consistent branding choices. Be clear about who you are, what you offer and how you offer it. Consistency is key to successful website design and branding.
Conversion-Conscious Website Design
The more visitors you can convert to real customers, the better. Your site should be designed with this in mind. Each element of your site should allow visitors to take the necessary steps to become customers.
Mobile-Friendly Website Design
There's no excuse to not be mobile-friendly anymore. A huge proportion of online traffic comes from smartphones; your site should be designed to accommodate these users. Make use your website design is responsive and mobile-friendly in both portrait as well as landscape orientation
A professional tone is a gold standard when building your presence online, but it's okay to have your own voice. Be clear about how you want to present your brand and use language and graphics that reflect this identity. Having a clear brand identity is one of the keys to great website design.
Launch a Website That Gets You More
We're a proudly South Australian company offering website design in Adelaide and beyond. We build beautiful, responsive websites designed from the ground up to get results. We're here to boost your sales, bookings and leads.